Our Approach
Script Development
The draft they brought us was detailed and accurate, but it needed work to function as spoken language. Some sentences were too long for voiceover pacing. Others were perfectly clear in writing but awkward to say aloud. We marked up the script, suggested cuts, simplified phrasing, and restructured sections to improve flow and comprehension.
The process went back and forth several times until we had something that felt natural, direct, and easy to follow. Once the script was locked, we assigned a unique ID to every line and used that system to build a detailed storyboard where each graphic tied directly to what Jeremy Brown (Development Manager and Tarkio Fund Co-Manager) would be saying on screen.
Production and Design
We filmed Jeremy in studio, speaking directly to camera against a clean backdrop. But the real work was in the motion graphics. Compounding is a visual concept: exponential curves, timelines, dollar amounts growing over decades. We designed graphics that made those abstract ideas concrete and easy to understand. The storyboard functioned as a visual blueprint detailed enough that we knew exactly what each section would look like before animation began.