Sun mountain sports
Product Video Campaign
Overview
We worked with Sun Mountain Sports to create studio product videography and stills for some of their new golf bag lineup. We created four distinct video ads, each with its own visual approach.
The Kube travel bag used stop-motion inspired effects to highlight the range of available colors.
The Mid-stripe collection used colorful backdrops and dynamic camera movements, including probe lens work on a dana dolly.
The Matchplay bag took cues from dramatic product reveals and incorporated minimal lighting, precise edge work, and controlled shadows.
The Mid-stripe Masters Series bag kept a clean, minimal look with camera tracking and set extensions to fit multiple bags in frame.
The Kube travel bag used stop-motion inspired effects to highlight the range of available colors.
The Mid-stripe collection used colorful backdrops and dynamic camera movements, including probe lens work on a dana dolly.
The Matchplay bag took cues from dramatic product reveals and incorporated minimal lighting, precise edge work, and controlled shadows.
The Mid-stripe Masters Series bag kept a clean, minimal look with camera tracking and set extensions to fit multiple bags in frame.
The Challenge
With one location and similar products, we had to differentiate each ad through lighting, movement, and visual treatment.
The Kube travel bag uses stop-motion inspired effects to showcase the range of available colors. We shot the bags in multiple passes, using a laser grid to maintain consistent orientation across plates. This gave us the flexibility to animate each bag individually and create playful pop-in effects.
For the Mid-stripe Masters Series bag, we wanted to show multiple bags in frame. We tracked the camera motion and extended the set in post-production to create more visual space. We also rotoscoped the bag on a turntable, which gave us full control over the background in post, keeping the focus clean and simple.
For the Matchplay bag, we took cues from minimal, dramatic product reveals. The lighting was controlled and precise, meaning lots of negative fill and shaped light to highlight specific features. We moved tube lights over the bags by hand to add depth and intrigue.
The Mid-stripe collection used colorful backdrops and more dynamic camera movements to set it apart. We rigged a probe lens on a dana dolly for dramatic movement, which required creative camera mounting and precise lighting to match the rest of the scene.
The Kube travel bag uses stop-motion inspired effects to showcase the range of available colors. We shot the bags in multiple passes, using a laser grid to maintain consistent orientation across plates. This gave us the flexibility to animate each bag individually and create playful pop-in effects.
For the Mid-stripe Masters Series bag, we wanted to show multiple bags in frame. We tracked the camera motion and extended the set in post-production to create more visual space. We also rotoscoped the bag on a turntable, which gave us full control over the background in post, keeping the focus clean and simple.
For the Matchplay bag, we took cues from minimal, dramatic product reveals. The lighting was controlled and precise, meaning lots of negative fill and shaped light to highlight specific features. We moved tube lights over the bags by hand to add depth and intrigue.
The Mid-stripe collection used colorful backdrops and more dynamic camera movements to set it apart. We rigged a probe lens on a dana dolly for dramatic movement, which required creative camera mounting and precise lighting to match the rest of the scene.
Special Thanks
Thanks to Catey and the Sun Mountain Team. Thanks to our wonderful extended G/E team Caelan Fisher and Niche Brooks.
